The founding of our unique company has an interesting story. It began with Jon Barron, a world-renowned formulator, who was quietly creating his own amazing formulas for himself and his wife, Kristen, and a few natural-health doctors who relied on Jon's formulas for their own patients' survival. This went on for year...
The founding of our unique company has an interesting story. It began with Jon Barron, a world-renowned formulator, who was quietly creating his own amazing formulas for himself and his wife, Kristen, and a few natural-health doctors who relied on Jon's formulas for their own patients' survival. This went on for years until eventually, the word got out. Supplement companies came from all over the world to ask him to formulate and consult for them, and he did. Unfortunately, the companies always insisted on financial constraints when specifying their formulas. Even with those constraints, Barron insisted on minimum standards before accepting consulting work.
Because of these standards, the formulas that Barron designed for these companies were spectacular and produced life-changing results. And Barron's reputation grew worldwide. But in his mind, these formulas were always compromised. Certain expensive ingredients could not be used. Certain formulation enhancements such as the Barron Effect® could not be used, or had to be used in a limited form. The formulas may have been great, but they were not the best they could be.
So, for many years, Jon and Kristen continued to privately make their "real" formulas for themselves—formulas with no compromise. In 2003, a close team of health aficionados asked to use his own personal formulas – with no restrictions -- and to bring them to market through their new company, Baseline Nutritionals®. They said that their business model – selling direct to the public on the internet with no middle-men – would allow them to handle the high ingredient costs and thus sell Barron's uncompromised formulas. With the agreement that Barron had the final say on all formulas, they shook hands and the company began.
Astoundingly, due to Jon Barron's reputation, news that Baseline Nutritionals® would be mass-producing Jon Barron's "private reserve" formulas began to ripple through the alternative health community on the internet. On the day Baseline Nutritionals ®' put up their preliminary website to merely test their ordering software (they had no product in place, and the company didn't even formally exist yet), several dozen orders came in. When they finally did launch the company, they never looked back.
Today, thousands of men and women in over 40 countries renew themselves daily with these miraculous formulas. In 2006, Baseline Nutritionals® was voted "Supplement Company of The Year" by Natural News, one of the Internet's largest independent alternative health websites, with millions of visitors a year.
But the folks here at Baseline Nutritionals® understand that not everyone knows Jon Barron, nor will you just take our word for the efficacy of his formulas. So, over the years we've sponsored Phase 1 clinical trials on some of our key formulas – trials that have produced some of the most profound results seen in the industry. We also sponsored the KBS Professional Cycling Team, in order to test the effectiveness of our products on "bodies" subjected to the most extreme stress conditions imaginable. (Think multiple Tour de France style events each year.) Ask any cyclist on that team, and they will tell you they weren't just testing the products…they LIVED on our products. We are not just a sponsor; for the KBS Team, we are the racer's edge:
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